Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

The Lead Development Representative (LDR) position will assist in the ongoing management and fitness of data elements in (SFDC CRM), validate Firmographic and demographic data within CRM by using various automations tools, develop prospect profiles and engage in lead generation activities through high level Market Research Techniques. The LDR will use available tools (ZoomInfo, RingLead, D&B, LinkedIn, other internal tools) and align closely with sales and marketing divisions to facilitate sales representative presentations to prospects. The LDR will provide quick turn around on immediate data validation and market research action items and work on longer term validation data integrity projects/process.

• Validate data within SFDC CRM to ensure that data is complete, consistent, and meets business and company standards.
• Utilize external research: such as ZoomInfo, LinkedIn, Bloomberg, and other market research tools to curated SFDC accounts.
• Investigate high value accounts/ICP using ZoomInfo Intent Signals, Scoops and social media tools and action leads to appropriate sales division.
• Working knowledge of SaaS revenue metrics and B2B GTM Sales Processes.
• Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
• Good in content writing and storytelling ability. Must have experience creating Sales Playbook for Sales Enablement Team.
• Leverages SFDC CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Must have work experience in Sales Triggers Events and Sales Management process.
• Should have good understand how to identify duplicate accounts and multi-ids within the SFDC CRM and erroneous information.
• Maintains database integrity for data to be used for company analytics and future strategic decision making for Sales and Marketing.
• Perform and create SFDC reporting and dashboard for creating individual performance matrix.
• Partner with sales division to strategically target accounts in the territory and identify potential opportunities for Paychex solutions that meet a specific sales qualification criterion.
• Gathers key information to update SFDC and assigns a nurture strategy aligned with marketing resource.
• Data visualization tools such as: Power BI and Tableau experience will be added advantages.
• Other duties as assigned to support the general purpose of the position's function.

• 3-4 years hands-on Salesforce CRM and support for GTM tools: Sales loft, Outreach, RingLead, ZoomInfo, Lusha, LinkedIn Sales Navigator. Excellent English verbal and written communication skills.
• Proven ability to work effectively both independently and in a team-based environment.
• Practical expertise: process automation, CRM data hygiene, data management best practices.
• Exceptional collaborative skills: supporting cross-functional teams, delivering user training.
• Experience in Sales Data Management/Marketing Operation/Data Management related field preferred.
• Competency and experience using social media, data mining tools, SFDC, internet.
• 70% work will be based on sales triggers and research for MMS business unit and 30% work will be associated with on-demand project.

Act with uncompromising integrity.

Provide outstanding service and build trusted relationships.

Drive innovation in our products and services and continually improve our processes.

Work in partnership and support each other.

Be personally accountable and deliver on commitments.

Treat each other with respect and dignity.

At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.


Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.